It was small and sleek and weighed less than a pound. I could put it in a pocket or a handbag.
It was simple and intuitive. Push the red button to start recording, push the red button to stop recording. Flip out the USB to connect it to my computer to download videos. Instantly share videos on facebook or send them to friends. There was no need to become a master photographer, and no need to even read the instructions.
I loved everything about it.
According to the New York Times’ David Pogue, the Flip has a 35 percent share of the camcorder market and it’s the top selling camcorder on Amazon.
Just who abandons a market when they have a top-rated product and top market share?
Cisco does. Cisco bought the company that made the Flip just two years ago, and last week they announced that they are abandoning the product line, laying off 550 workers.
Some might say the market for a hand-held video camera was dying off as our smartphones can now shoot video. But no smartphone I have seen can hold a candle to the Flip. The Flip did one thing, but it did it extremely well. Which once again raises the question of dedicated versus multi-purpose devices. I like that my smartphone can take video, but I don’t expect to see the same kind of high quality HD video from my smartphone as I can get on my Flip – not for a very long time.
I’m hanging onto mine. It will be a collector’s item some day.