2. Give away new stuff to address an emerging market to your core clients for pennies.
3. Decide that you want to make money on the new stuff and start charging your core clients double.
4. When you realize that your clients are angry, send them a letter explaining that you failed to recognize the market was changing. Tell them you made a mistake, but don’t actually do anything to fix the problem.
6. Fail to recognize that there’s value in being the only vendor who can provide both products. Announce that you are splitting the new business from the core business. Choose a funky name for the old business and use the established name for the new business. Make it really easy for clients to switch vendors.
Need I say more?