- You must be on Facebook to connect with family and friends, share photos, and stay in touch with classmates.
- If you’re in business, a Facebook fan page is a must.
- Blogs and micro-blogs (including Twitter) are the place to find and share information about topics you care about.
- Anybody who is serious about a career is on Linked In.
Whew! That’s a lot of information to absorb and respond to. Our online lives are already fragmented and time-constrained. And in 2011 there was a new kid in town, Google+.
Google used the same approach to launch it’s “plus” as it did with gmail, allowing only those who were invited to participate in the first round.
When I received my invitation, I was excited to join Google+. I set up my profile and found a few people to add to circles. Now, a few short months later, the thrill is gone. I don’t pay attention to +1’s. I have some people following me (a pure mystery, as I am not active there).
So why have I lost interest? I am simply out of bandwidth. For me, plus has become a minus.
There’s not an unlimited amount of online currency. We can each only absorb so much. And wooing users away from their existing online social structures is a much different game than switching a use from aol mail to gmail. Whether you have just 9 twitter followers or 900, or 9000, the group you have today is established where you are today.
What about you? Are you active on Google Plus?