It’s interesting to note that the writer of the article could not determine how either the 2012 Super Bowl champs or the tech giant actually did get tagged with the “Big Blue” moniker, although many theories were floated. What I found even more interesting is not the color blue (which is arguably a favorite among many) but pairing it with the adjective “big.” It’s almost as if the New York Giants weren’t able to communicate their massive power with the word “giants” alone, and IBM weren’t able to communicate their world presence with the “international” in their official name. Instead, each of them also needed a nickname to communicate their size, scope, and power – a nickname that included the word “big.”
Big. It’s a tiny word, but it communicates so much, especially in the world of sports. Consider Big Ten, Big East, Big West. If a conference has big in its name, then it must be powerful, right? And individual teams that append "big" to their team names seem to indeed strike it big. Consider Big Orange (Syracuse).
But big isn’t reserved for sports. There’s London’s Big Ben, the Big Island in Hawaii, and The Big Apple (New York City). There are the Big Four accounting firms, the Big Four consulting firms, and the Big Four banks. (If you are going to attach to a number to further modify the adjective “big,” four seems to be quite a popular choice.)
We even seem to like our food names big; anyone for a Big Mac or a Big Gulp?
If you were to choose a name for a book, “The Big Book of Anything,” would surely be preferable to, “The Little Book of Anything,” and if you are going to a choose a nickname for a product, I strongly suggest you think big!