Friday, April 13, 2012

You Have 2.7 Seconds to Reach Your Audience

Descente - 9/365Descente - 9/365 (Photo credit: Groume)That’s it.

If you’re not hooked by now, you might never be.

The average attention span is 2.7 seconds, roughly 140 characters (sound familiar?) according to Peter Shankman.

According to Statistic Brain
, the average attention span in 2012 is 12 seconds (down from 10 seconds in 2000). Are you still reading?

What do you think?

12 comments:

Dave E said...

I'm sorry, you lost me at....

Stina Lindenblatt said...

With my ADHD brain, I'd have to agree. But put a picture of a hot guy on your post, and you'll have my attention for a little longer. lol

I often don't give tweets even that long.

Dave E said...

So it's true, sex sells!

PS. I think you meant "the average attention span in 2012 is 8 seconds" not 12...

Colette Martin said...

Ha, you are all too funny this morning! Glad you enjoyed it.

Anon_e_mouse said...

Shankman's "statistic" is a reflection of his own hyperactivity, not reality; either that or it reflects the amount of time we require to determine if something is worthy of our continued attention. Statistic Brain's numbers appear to be based on some research. Either way, though, it's disturbing to note that a goldfish has a longer attention span than we do!

One Womans Eye said...

That much, huh?

SUEB0B said...

I have noticed it in myself. We have a short meditation in church that feels like an hour because my mind is asking "Is it over? Is it over?"

Steve in POK said...

If retired and >70, so I get a handicap, like an extra 2.7 sec +/- .45 sec.?

Colette Martin said...

Steve, absolutely!

Suebob, interesting about meditation in church -- the impacts go well beyond what I thought.

Liz Fichera said...

No wonder Twitter is so popular! :)

Colette Martin said...

Liz, it could be the other way around. Maybe twitter is training us to think in 140 characters.

Carol Kilgore said...

I'm supposed to think, too?