Friday, May 25, 2012

Setting Priorities

You may have noticed that my schedule here at When Fridays Were Fridays has changed. For nearly three years I have been publishing once a week, on Fridays. But just like a business that has to take a look at it’s market segments and make tough decisions about what to invest in and how much, I have taken a hard look at everything on my plate and decided that some changes are in order.

For the record, it’s much harder making a decision to change anything when it’s just me and my own projects, but maybe that’s because I feel like I have so much invested. Two things are driving this change:

First, I have a book coming out in June. Surely I have mentioned it here, but just in case you missed it – Learning to Bake Allergen-Free: A Crash Course for Busy Parents on Baking without Wheat, Gluten, Dairy, Eggs, Soy or Nuts
is being released in June. My days are now filled with recipe development, food writing, food photography, and book promotion. I have also joined the board of directors of the Kids with Food Allergies Foundation, a terrific non-profit that helps families struggling with food allergies.

And, because of where I spend my time, I am feeling more and more distant from the corporate world that this blog was focused on.

That’s not to say that there aren’t things to talk about. Surely with the election coming up, businesses making bad investments, and technology continuing to evolve at a more-than-exponential rate, there will be things to write about and talk about. And I will. But not always on a Friday, and not necessarily every week.

I am giving myself a pass on the self-imposed schedule I have had for myself, and I hope you’re okay with that. This audience has been very loyal, positive, and engaging. So, please stick with me here, and I’ll continue to visit you too!

In case you’re wondering, yes! I’m having fun with my new projects. And yes, I can’t wait to hold the finished book in my hands, go to my first book signing, and yes – write another book proposal. If you had asked me three years ago, I would have never guessed that this is the direction my path would take me. Once again, there is life after Corporate America.

If you or anyone you know is concerned about food allergies, celiac disease, or food intolerances, please check out my hangouts:

Blog: Learning to Eat Allergy-Free
You Tube: Allergen-Free Baker

Thanks for your support!


Stina Lindenblatt said...

Good luck with the book launch. This sounds like a great book. :D

Steve in POK said...

Enthusiastic support for all your endeavors and your book.
Long way from B/707

Colette Martin said...

Stina and Steve, thanks so much! It's an exciting time!

Carol Kilgore said...

I have many allergies, but none of them food related. I can't even imagine that. Lots of people will love your cookbook. No worries about schedule. I'm going to be altering mine slightly in the fall.